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Wolf Rock Tech Labs

How well can small businesses see where their profit goes?

We're researching how small service and project-based businesses understand the true profitability of the work they do.

Our initial research is focused on businesses around Reigate, Dorking and the surrounding Surrey area.

Received a research email from Wolf Rock Tech?

If you've received an email from Garry at Wolf Rock Tech asking for your opinion on a few short questions, it is genuine.

We're contacting a small number of businesses as part of this research. The purpose is to understand the problem before deciding what, if anything, should be built.

The initial questionnaire is deliberately short and should take less than a minute.

We're not asking businesses to provide bank details, passwords or sensitive financial information as part of this initial research.

Why we're doing this

Accounting software is very good at recording what has happened.

We're interested in a slightly different question: can a busy business owner easily see which jobs actually made money, where margins were lost, and which issues deserve attention?

Before deciding whether there is a useful product to build, we're speaking to local businesses to understand how they currently handle this.

Areas being explored

Understanding the true profit made on individual jobs
Labour and material cost overruns
Underpriced work
Quotes that don't convert or aren't followed up
Late and unpaid invoices
Recurring or overlooked business costs
How existing accounting tools, spreadsheets and bookkeepers are used
Whether businesses would find automated identification of potential financial leakage useful

What happens to responses?

Responses are used to help Wolf Rock Tech understand the problems small businesses experience and to guide our product research.

See our Privacy Policy for more on how we handle information.

Want to contribute?
If you run a small business in Surrey and have experience managing job costs and profitability, we'd be interested in hearing from you.

Get in touch